Peak Season Recap: How G10 Met Commitment For 99.9% Expected Ship Date
- Jan 14, 2026
Even in a cautious spending environment, Q4 showed encouraging momentum for retailers, withhigher holiday traffic translating into increased order volume and steady demand. Excluding automotive, U.S. retail sales rose 4.1% year over year on Black Friday, led by strong e-commerce momentum, with online sales up 10.4% year over year. At G10, we were there, working behind the scenes to support our e-commerce partners with fast, accurate order fulfillment that kept pace with peak season demand.
As a third-party logistics (3PL) provider, we are committed to meeting 99.9% Expected Ship Date (ExSD) on every order we process. To achieve this, our shipping fulfillment teams spent weeks planning and carrying out plans so orders could be processed and shipped in a timely manner from Black Friday through Christmas. We collaborated with both inside teams and external partners to ensure that when orders started ramping up that our efficient retail fulfillment centers and carriers were aligned and equipped to deliver every package on schedule.
For merchants, this reliability meant fewer customer complaints and more repeat purchases during the most critical sales period of the year.
How Does a 3PL Support Fast Shipping During Peak Seasons?
Order fulfillment teams at 3PL companies bring deep operational expertise and streamlined processes that reduce transit delays and minimize fulfillment errors through optimized warehouse operations. By leveraging a network of warehouses, 3PLs can store inventory closer to end customers, which shortens delivery distances and improves shipping speed during periods of high demand.
In addition, 3PLs use advanced technology to give real-time visibility into orders and inventory and automatically route orders for efficient processing and shipping. These capabilities help businesses to scale efficiently during peak seasons without hiring additional staff or overburdening internal teams, while still meeting customer expectations for fast deliveries.
G10 Offers 3PL Shipping Support for E-Commerce Businesses During Peak Seasons
G10 understands that retail customers expect fast, reliable, and transparent shipping all year-round, which is why we are committed to offering same-day order fulfillment/shipping (for orders placed before noon CT). Our urgency around fulfillment puts packages in motion fast enough to support next-day and two-day delivery across most of the U.S. Two-day shipping keeps your brand competitive on all major platforms in a world where slow shipping costs sales and repeat business.
For Amazon sellers, G10 offers Fulfilled by Merchant (FBM) (instead of Amazon FBA inventory management) and our commitment to Amazon same-day shipping means that our clients can use the Prime Badge with 2-day shipping for their product listings, which builds trust and drives conversions.
In order to keep up with order speed during peak seasons, G10 hires seasonal staff to ramp up capacity and relies on our modern inventory management system to prevent stockouts. In the last year, G10 has also invested in robot technology and expanded our network of warehouses to seven across the country. The robots have dramatically increased warehouse efficiency and our network of warehouses means that products start out closer to final shipping destinations.
G10 provides real-time order tracking for transparency in our deliveries. Our proprietary warehouse management system (ChannelPoint™) integrates seamlessly with shipping carriers and our client’s sales channels. The system pushes tracking updates back into e-commerce platforms so both customers and merchants can see order progress and delivery milestones without manual updates.
When peak shopping events like Prime Day or Black Friday begin, our third party logistics shipping team shifts into real-time execution mode. We monitor sales and fulfillment continuously, so any issues at fulfillment centers can be troubleshot right away to make sure orders can still go out the same day – even if it means getting creative. This proactive, hands-on approach helps prevent small disruptions from becoming costly delays during peak demand.
We are dedicated to helping our partners deliver on their promise to customers for fast, accurate deliveries for every type of product. If you want to position your business for growth during the next peak season, our sales team is ready to discuss your needs and explain how G10 can help you scale with fast, reliable fulfillment tailored to your business. Request a quote today.
