Unified Commerce Logistics

A growing brand hits a tangled crossroads

Growth in modern commerce rarely arrives politely. Instead, it barges in, kicks off its shoes, and tosses new demands across your workflow faster than anyone can respond. Your Shopify orders behave themselves until Amazon speeds up, Walmart wants pallets, and Target hands you a routing guide written in a dialect known only to seasoned logisticians. What once felt manageable now acts like a runaway shopping cart. That is usually the moment when brands start searching for something steadier, something smarter, something unified.

Search patterns prove the point. Users keep looking up phrases like unify my ecommerce logistics and multichannel inventory problems because their systems disagree with each other. Their reports do not match. Their customer service teams spend too much time digging for answers. The root cause is simple. The business has grown, but the logistics stack has not.

Unified commerce logistics fixes that by giving every channel, workflow, and data point a single home. It replaces panic with predictability, confusion with clarity, and scattered operations with one coherent engine.

Why brands arrive with operational battle scars

Many merchants reach G10 after discovering that their previous setup could not keep pace with growth. Maureen Milligan explained the pattern clearly. She said, "Most of the customers who come to us from another 3PL, their challenges have always been access to their data, order accuracy and efficiency, and basically just meeting the committed requirements." Those pain points almost always originate from systems that operate independently instead of working together.

When channels each run on their own data, delays spread quickly. Orders fall behind. Inventory counts drift. Customer complaints rise. A unified model removes the root causes instead of chasing symptoms.

Unified commerce logistics replaces that patchwork with one warehouse management system, one source of inventory truth, and one fulfillment structure that supports every channel. Once the foundation is unified, accuracy climbs, costs drop, and customers stop writing long messages filled with screenshots and frustration.

How unification transforms D2C and B2B operations

D2C and B2B do not behave the same way. D2C wants fast picking, clean tracking, and same-day turnaround. B2B demands flawless compliance, precise labels, pallet accuracy, and tight delivery windows. Most systems can handle one or the other. Only unified systems can handle both at once.

Joel Malmquist described how G10 closes that gap. He said, "We are the ones shipping the orders for these brands," describing how tracking, inventory updates, and confirmations flow back through Shopify and retail systems automatically. That eliminates the guesswork merchants usually live with. It also cuts hours of back-and-forth emails because the data stays synchronized on its own.

Joel added that clean unification makes room for actual human support. "Every single account at G10 has a direct point of contact." That level of attention works only because there is a single system behind the scenes, not six competing ones.

Unified inventory control prevents the most expensive mistakes

When inventory lives inside several disconnected platforms, merchants oversell without realizing it. They stock out without warning. They ship the wrong quantities. They discover errors only after a customer complains. Connor Perkins sees these patterns constantly. He said, "One of the pain points our clients have experienced with previous 3PLs is inventory accuracy. They were losing money by shipping wrong items or wrong quantities." A unified system fixes that by giving every channel the same real-time inventory numbers.

Instead of juggling multiple stock reports, brands finally know what they have, where it sits, and how fast it is moving. That single source of truth is the backbone of unified commerce logistics.

When robots join the unified workflow

Unification is not limited to software. It also shapes physical workflows. Holly Woods explained how Zebra robots improve picking by standardizing movement through the warehouse. "The robot is round, it looks like an industrial Roomba," she said, describing how automated routing can triple picking efficiency. That type of improvement only works when the robots feed clean data back into the unified system.

Without a unified WMS behind them, robots are just shiny helpers. With unification, they become a force multiplier.

The WMS built for unity from day one

On the technical side, Bryan Wright explained that G10's warehouse management system was designed around unity, not patched into it later. He put it plainly. "A bad WMS system will not track inventory 100 percent as it should." By contrast, G10's WMS tracks every touchpoint, supports both D2C and B2B, and activates retailer-specific requirements with minimal friction.

Bryan highlighted how quickly G10 can configure major retailers. "If they have a Walmart account, we can create the Walmart-specific label." That is possible because the system was built for unified commerce, not retrofitted into it. When the structure is unified, complexity becomes manageable.

Why unified commerce logistics shines during peak demand

During surges, unified commerce logistics shifts from a nice-to-have to an absolute necessity. When all channels spike at once, unified systems prevent collapse.

Joel shared a story that illustrates this perfectly. A merchant asked whether G10 could turn around ten Target purchase orders in forty-eight hours. Joel answered, "Yes we can," because the unified system can distribute labor, inventory, and capacity across multiple facilities instantly. Without unification, that kind of turnaround would require a miracle. With unification, it is simply Tuesday.

Protecting margins through automated retail compliance

Retailers issue fines for missing labels, late shipments, and inaccurate pallet configurations. Those chargebacks erode margins quickly. Unified commerce logistics prevents these issues by making compliance automatic instead of improvised. Bryan explained that G10's system handles these variations seamlessly because it knows the rules for each retailer and applies them without needing manual work.

Unified systems do not just make operations smoother. They make them cheaper.

Unified commerce as a platform for expansion

Unification also enables omnichannel expansion. Jen Myers explained how this works in practice. "You want to make sure your inventory is tracked across those two different systems," she said, describing the juggling act between D2C orders and retailer demand. With unification, that tension disappears because all channels pull from the same inventory pool.

This is what allows brands to move from Shopify to Amazon to Target to Walmart without recreating their operations every time. Growth becomes a path, not a gamble.

The builder mindset behind unified commerce

Unified commerce logistics works because it reflects a builder's mentality. Mark Becker said it best. "At the end of the day, all we are is builders. The two of us love to build." Unified systems let brands build steadily, with confidence, and without the constant fear that their logistics will collapse under new volume.

A unified future for growing brands

If your current workflow feels scattered, unpredictable, or stretched thin, unified commerce logistics can bring everything into alignment. Instead of chasing errors, you can run every channel from one reliable system. That means cleaner data, stronger performance, and fewer operational surprises.

When you are ready to unify your channels, your data, and your workflow, we can help. Unified commerce logistics turns chaos into clarity and gives your brand the freedom to grow.