Volatile Organic Compounds and the Hidden Compliance Risks Inside Every Can of Paint
- Jan 5, 2026
- Flammables & Paint
Volatile organic compounds, or VOCs, are the invisible chemicals that turn everyday paint into a regulated product. They evaporate quickly, create fumes that accumulate silently, and behave unpredictably under heat and pressure. Research across hazardous goods studies shows that VOCs are one of the most overlooked risk factors for brands handling paint, solvents, and coatings. They do not just influence air quality. They influence compliance, storage rules, packaging requirements, and whether a shipment can legally move across state lines.
Founders rarely think about VOCs when designing packaging or forecasting inventory. Regulators think about them constantly, because VOCs dictate fire risk, environmental exposure, and how products behave in enclosed supply chain environments. One pallet of high VOC paint in the wrong zone can trigger violations ranging from OSHA penalties to DOT shipping refusals.
Kay Hillmann, Director of Vendor Operations, captures the underlying issue: "Youre liable, as the shipper, to make sure its packaged correctly." VOCs raise the stakes. Correct packaging is not optional. It is the difference between compliance and an incident report.
Research shows that VOC emissions increase with temperature, movement, and curing cycles. Warehouses, trucks, and retail stockrooms all create conditions where VOC levels can spike quickly. These vapors are flammable, reactive, and capable of contaminating nearby products.
Kay puts the regulatory scale in perspective. "Theres a book almost four inches thick of the rules and regulations that the DOT requires for you to label, ship, and store hazardous materials." VOC concerns appear everywhere in those rules, because vapors behave differently than stable liquids.
Assumption one: If the product is sealed, VOCs cannot escape.
Seals slow vapor release. They do not eliminate it.
Assumption two: VOC issues only matter for manufacturing, not fulfillment.
False. VOCs continue releasing during storage, picking, packing, and transport.
Assumption three: A standard warehouse can handle VOCs safely.
Only hazardous ready facilities have the zoning and ventilation required.
VOC emissions create real costs. Research shows that they cause swelling packaging, off gassing odors that trigger retailer refusals, and container pressure shifts that increase fire risk. VOC related issues often look small at first, then escalate unexpectedly.
Connor Perkins, Director of Fulfillment, describes the downstream impact of poor hazardous handling. "One of the pain points our clients have experienced with previous 3PLs is inventory accuracy... I think some have lost product due to storage practices." VOCs make these losses more dangerous, not just more expensive.
In D2C, VOCs affect packaging integrity and carrier permissions. A hot delivery truck can create vapor pressure spikes.
In B2B, VOC exposure can cause retailer rejections if pallets show swelling, residue, or odor.
In retail, VOC regulations influence backroom storage, shelf placement, and how quickly paint can move through a store. Holly Woods describes just how unforgiving retailer windows can be. Her team once worked overnight and arrived at 5 a.m. because otherwise "Target would have canceled the order." VOC related issues would have made that deadline impossible.
A hazardous certified 3PL understands how to store, ventilate, and move VOC heavy products safely. Temperature zones, airflow, zoning, and container monitoring all play roles that generalist warehouses simply do not manage.
Kay notes that G10s team trains with GSI Training Services, whose founder teaches regulators and Amazon. That training ensures VOC considerations are built into storage and fulfillment, not treated as an afterthought.
Technology reinforces these controls. Maureen Milligan explains that G10s WMS enforces proper storage logic and hazardous zoning automatically.
VOC emissions cannot be seen, but their impacts can. Founders need transparency into how hazardous goods are handled so they can trust the process, not hope it works.
Connor highlights G10s visibility tools: "They can see their daily orders, they can see KPIs, and they can see historical transactions." Even invisible hazards become manageable when the processes behind them are fully transparent.
Research consistently shows that brands that manage VOC hazards early avoid costly recalls, storage incidents, and retailer conflicts later. VOC management is not optional. It is foundational to any paint or solvent based brand.
CEO Mark Becker captures the mindset behind responsible growth. "At the end of the day, all we are is builders. The two of us love to build." VOC management is one of the structural elements that must be built intentionally so brands can scale without safety surprises.
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