EDI compliant warehouse management software: keeping retailers and data in sync
- Feb 6, 2026
- Multi-Site
Retailers do not negotiate data. They expect it to be correct, on time, and formatted exactly the way their systems demand. When it is not, the penalties show up as chargebacks, delayed payments, or rejected shipments.
That is why EDI compliant warehouse management software matters. EDI is not just an IT requirement. It is the language retailers use to measure whether your operation is reliable.
If warehouse execution and EDI messages are not perfectly aligned, the business pays for the gap.
As soon as a brand ships to major retailers, EDI stops being optional. Purchase orders arrive electronically. Advance ship notices must be sent before trucks arrive. Invoices must match exactly.
Manual workarounds can survive at low volume. At scale, they collapse. Every mismatch becomes a delay or a fine.
Bryan Wright, CTO and COO of G10, explains why systems matter more than heroics. "With B2B, you're shipping to places like Target or Walmart. They have routing guides that make you specific labels on and put them in a specific place on the box." EDI is how those rules are communicated and enforced digitally.
It is tempting to think of EDI as a back-office problem. In reality, most EDI failures begin with execution errors.
The wrong quantity is picked. The carton count is wrong. A pallet is built differently than expected. When the physical shipment does not match the data, EDI messages become lies.
Connor Perkins, Director of Fulfillment at G10, connects accuracy to downstream data health. "One of the pain points our clients have experienced with previous 3PLSs is inventory accuracy; maybe their previous 3PL wasn't great at picking the orders accurately." When execution is wrong, EDI only spreads the error faster.
EDI compliant software must connect physical execution to digital messaging. That means inventory movements, picks, packs, and shipments must drive EDI documents automatically.
ASNs should be generated from what actually shipped, not what was planned. Invoices should reflect confirmed execution, not estimates.
Scan-based execution is essential. Perkins states the baseline rule. "You want everything to be scanned in the warehouse, nothing done on paper." Scans are what tie physical reality to EDI truth.
Advance ship notices are unforgiving. Retailers use them to plan labor, dock schedules, and receiving. If the ASN is wrong, the receiving process breaks.
Wrong carton counts, missing serial numbers, or incorrect pallet details trigger rework and chargebacks.
A strong WMS generates ASNs only after the shipment is verified, reducing the risk of mismatches.
EDI depends on inventory accuracy. If on-hand counts are wrong, allocations are wrong. If allocations are wrong, shipments and documents drift apart.
Wright explains why continuous tracking matters. "A good WMS tracks inventory through the warehouse at every point that you touch it." That tracking ensures the data feeding EDI reflects reality, not assumptions.
Some systems treat EDI as a batch process, sending updates at scheduled intervals. That delay creates blind spots.
If a shipment changes after the batch runs, the retailer receives outdated information. Corrections become manual, and penalties follow.
Real-time or near-real-time EDI tied directly to warehouse events reduces that risk.
Every retailer has its own EDI requirements. Different document versions. Different timing rules. Different validation logic.
Managing that complexity outside the WMS leads to brittle integrations and constant firefighting.
Joel Malmquist, VP of Customer Experience at G10, describes the stakes. "Walmart's pretty intense with their labeling rules." Their EDI rules are just as strict. A compliant WMS has to handle variation without breaking.
When EDI fails silently, teams discover problems days later through deductions or delayed payments.
Visibility changes that dynamic. When teams can see EDI status alongside warehouse activity, issues surface early.
Maureen Milligan, Director of Operations and Projects at G10, explains the value of transparency. "What these real-time portals provide our customers is 100% visibility." That visibility applies to data flows as much as physical ones.
Retailers often delay payment when EDI documents are missing or incorrect. That ties up cash and creates accounting headaches.
Chargebacks reduce revenue directly. Disputes consume time and strain relationships.
EDI compliance is not just operational hygiene. It is a financial control.
Warning signs include frequent ASN corrections, invoice disputes, delayed payments, and teams manually reconciling shipments against retailer portals.
If EDI requires constant babysitting, the system is underpowered.
A healthy EDI compliant WMS feels boring. Documents flow automatically. Exceptions stand out because they are rare.
G10 supports EDI compliance with a scan-based WMS, tight integration between execution and messaging, and the ability to support multiple retailer standards at once.
Perkins describes the integration breadth behind that capability. "We have experience with omni-channel integration setup and we're capable of doing any EDI, API, flat file, XML, any type of integration needed throughout the omni-channel for the marketplaces out there." That flexibility matters when retailer requirements change.
When questions arise, Malmquist describes the support experience. "If you're working with G10, your experience for getting help is that you can either email or call your direct point of contact. It's that simple." EDI issues affect shipments and cash flow, and support has to respond quickly.
If retail chargebacks, delayed payments, or EDI disputes are becoming routine, the fix starts with aligning warehouse execution and data. Bring your retailer mix, your current EDI flows, and your pain points, and we will show you how to make EDI compliance a stable part of your operation instead of a constant risk.
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Since 2009, G10 Fulfillment has thrived by prioritizing technology, continually refining our processes to deliver dependable services. Since our inception, we've evolved into trusted partners for a wide array of online and brick-and-mortar retailers. Our services span wholesale distribution to retail and E-Commerce order fulfillment, offering a comprehensive solution.