Essential Next Steps for Sellers After Prime Day

Prime Day offers a massive opportunity for Amazon sellers to boost sales, build brand recognition, and accelerate business growth. For many successful Amazon sellers, Prime Day is a key driver of their annual sales strategy. If you’re ready to scale your business, but were disappointed with your Prime Day performance this year, don’t give up. There is an opportunity to review your data, re-group, and take steps to ensure your next Prime Day is a great success. For sellers who met their goals, the weeks after Prime Day are an important time to build on that momentum.

Essential Next Steps for Sellers After Prime Day

You may be sighing with relief that Prime Day is over, but there’s no time to rest. Now is the time to dig into the results and figure out what went well - and what didn’t. The best way to do this is to review your sales data.

Take a close look at your sales numbers, advertising performance, inventory movement, and customer feedback. Did you hit your targets? Were there any unexpected trends? If you tried something new this year, like a different pricing strategy, how did it perform?

If sales or revenue didn’t meet your expectations, don’t just shrug and move on. Take the time to identify the changes you might need to make before the next big event. For example, insufficient inventory, underperforming ads, and unclear product listings can all contribute to disappointing sales and missed revenue.

One way to analyze your data and assess results is with a post-mortem document, similar to the one that Amazon creates after major events like Prime Day.

· Start by defining the scope and purpose of the document, including the event dates, the products being analyzed, and the key metrics under review, such as sales and marketing performance.

· Next, gather data from various sources, including sales records, Amazon Seller Central reports, Customer Relationship Management (CRM) systems, and customer feedback channels.

· Now compare your initial Prime Day goals and Key Performance Indicators (KPIs) against actual performance metrics by entering both sets of data into your document.

· Finally, based on the analysis, develop specific, measurable, achievable, relevant, and time-bound (SMART) action items to improve performance for the next big sales event.

Learning from Amazon’s own strategy is a smart move. Using this kind of document will make it easier to plan for the next Prime Day because when it comes around again, you’ll already know what to repeat and what to avoid.

How to Leverage Post-Prime Day Momentum

If your Prime Day sales met or exceeded expectations this year, it’s important to act quickly to keep the momentum going. Buyers are still Browse, comparing deals, and considering follow-up purchases, which means this is your chance to stay visible and drive additional sales.

Here’s how to leverage post-Prime Day momentum:

• Retarget Prime Day shoppers with ads or email campaigns to encourage repeat purchases.

• Offer limited-time deals to catch customers still in buying mode.

• Bundle bestsellers to increase the average order value while interest is high.

• Use data insights to optimize listings, pricing, and ads based on what performed best.

• Boost organic ranking by maintaining strong sales velocity and positive reviews.

If you are ready to add products, increase sales, or expand into new markets, a 3PL can streamline your logistics, manage your inventory, and help you scale efficiently without sacrificing customer satisfaction.

What to Do If Prime Day Sales Were Disappointing

If your sales fell far below expectations or you have dreams to grow your business, it may be time to make a bold move and consider outsourcing logistics or switching to a 3PL that can help you scale.

Here’s how a 3PL can support you during sales events and throughout the year:

1. Accurate Inventory Management. 3PL providers offer advanced inventory management for Amazon sellers that help track stock levels in real-time and ensure inventory is stocked for special sales events.

2. Expert Order Fulfillment. 3PL providers have the expertise to handle large volumes of orders efficiently, reducing errors and delays in order fulfillment.

3. Cost Savings. Businesses can save money by outsourcing logistics so you can reinvest in your business instead of warehousing, staffing, and shipping expenses.

4. Customer Experience. A 3PL provider can improve customer satisfaction by handling customer communication and returns on your behalf. A 3PL that is committed to same-day order fulfillment can also meet customer expectations for fast shipping.

Amazon Sellers Depend on G10 Fulfillment for Prime Day Support and Beyond

The right fulfillment partner can make all the difference for a successful Prime Day event. From optimizing Amazon inventory management to handling peak order volumes with efficiency and precision, G10 is dedicated to 3pl fulfillment for Prime Day by helping Amazon sellers meet the heightened demands of this crucial sales event. With our advanced EDI logistics solutions, seamless integration with Amazon systems, and commitment to customer satisfaction, you can focus on maximizing sales and delighting your customers.

If you’re ready to outsource FBA prep for Prime Day and take your business to the next level on upcoming Prime Days and beyond, it may be time to consider outsourcing logistics or moving to a new logistics partner. Small to medium-sized businesses trust G10 Fulfillment because we provide accurate inventory management, same-day shipping, Hazmat capabilities, customization options, and exceptional support. Contact us today to learn more about how we can help you achieve your business goals.