Prime Day Prep Ideas for Sellers: July 2025

It’s June and that means Prime Day is just around the corner! While the exact dates have not been announced, the event is typically held in mid-July. It is Amazon's biggest deal event of the summer and with that comes a ton of anticipation from both shoppers and sellers. Prime Day was first launched on July 15, 2015, as a way to celebrate Prime members on Amazon's 20th birthday. It was so successful that Amazon has brought it back every year and even added a second Prime Day in October.

Prime Day 2024 was Amazon’s biggest Prime Day shopping event ever, boasting record sales and more items sold during the two-day event than any previous Prime Day event. This included more than 200 million items sold by independent sellers. If you’re an independent Amazon seller who is hoping to grow sales and reach new customers, here is a list of Prime Day prep ideas to help sellers make the most of this 2025 sales opportunity.

Prime Day Prep Ideas for Sellers

1. Start Planning Early

Prime Day is a HUGE event and opportunity for Amazon sellers. To get the most out of it, it’s important to set clear sales goals and timelines, preferably at least 6–8 weeks out. You will also want to analyze your previous Prime Day performance, if applicable, to see what went well and what you could improve. Relevant Prime Day data includes:

• Total number of units sold
• Overall revenue generated
• Average order value
• Top and bottom-selling SKUs
• Website traffic and sources
• Conversion rates vs. abandoned cart rates
• Advertising costs and the revenue generated from ad campaigns
• Customer reviews and ratings
• Inventory levels before and after Prime Day events
• Return rate
• How often your products appeared in Amazon’s “Buy Box”

2. Optimize Product Listings

Amazon sellers can increase visibility and sales by properly optimizing their product listings with accurate, informative, and attractively presented information aimed at their target audience. Here are some tips:

• Refresh product titles, bullet points, and descriptions for clarity and keyword relevance.
• Use high-quality images and A+ Content.
• Ensure listings are mobile-friendly — the majority of shoppers will be on mobile devices.

3. Check Inventory Levels

Amazon sellers should check inventory levels before Prime Day to make sure they have enough stock to capitalize on the high demand of the event and to avoid stockouts, which can lead to missed sales, reduced visibility, and negative impacts on seller ranking.

• Use sales forecasting tools to project demand spikes.
• Send inventory to FBA warehouses well in advance of Amazon cut-off dates. When you outsource FBA prep for Prime Day, your 3PL partner will notify you when to send more inventory.
• If using a 3PL like G10, make sure your 3PL fulfillment for Prime Day plan supports fast turnaround.

4. Run Prime Day Specific Promotions

Promotions created specifically for Prime Day are a great way to attract customers and increase your Prime Day revenue. Amazon recommends offering discounts over 5%, scheduling promotion dates to coincide with Prime Day, and setting the audience to Amazon Prime members.

Here are some additional tips:

• Choose from Lightning Deals, Coupons, or Prime Exclusive Discounts to attract shoppers.
• Consider bundling slow-moving items with top sellers for added value.
• Share your deals on social media channels.

5. Audit Your Ads and Budget

It is a good idea to audit your Amazon Ad bids and campaigns to ensure everything is active and the bids are at the right cost per click. You will also want to perform a manual audit of the search results page to see where your listing is showing up and what promotions your competitors are running. If you're not achieving your desired placement in the search results and product pages, you can make adjustments as needed.

Here are some tips for setting up your ads and budget for Prime Day:

• Increase budgets for PPC campaigns (Sponsored Products, Sponsored Brands).
• Use past Prime Day data to target high-converting keywords.
• Launch retargeting ads before and after Prime Day to capture warm leads.

6. Prepare for Customer Support Surge

With more customers comes the need for more customer service. Be ready to answer pre- and post-sale questions quickly. To decrease the number of calls, it’s a good idea to update FAQs or automate common replies.

7. Streamline Your Fulfillment Strategy

Fast, accurate order fulfillment is especially important during peak periods like Prime Day. Ensure your order fulfillment is fast, accurate, and scalable by partnering with a 3PL like G10 to support multi-channel fulfillment and same-day shipping.

8. Double-Check Your Pricing Strategy

It’s safe to assume that you will need to lower prices to remain competitive on Prime Day, but be cautious not to cut too deeply into your profit margins. Keep a close eye on competitor pricing and be ready to adjust dynamically as needed.

9. Have a Plan for Returns & Reviews

Product returns are an inevitable part of online selling. Buyers will feel more comfortable buying from your store if you offer clear and fair return policies. Did you know a third-party Prime Day fulfillment partner like G10 will handle your product returns for you?

With the potential increase in customers on Prime Day, the post-Prime Day window is a great time to request reviews (ethically) to build trust and boost ranking for your store.

10. After Prime Day Ends

If you attract a lot of new buyers during Prime Day, you will want to convert as many of them into repeat customers as you can. One way to do this is to follow up with customers with thank-you emails or remind them of their purchase with cross-sell campaigns.

Reviewing data about customer behavior, top-performing products, and promotional effectiveness during Prime Day can help you fine-tune your strategy for Q4 and holiday peak season.

Prime Day Prep Tips for Sellers with a Registered Brand

1. Create a Prime Day version of your storefront

You can use the scheduling feature in the Amazon Stores builder to create a Prime Day version of your Amazon storefront, and select the start and end date. Be sure to submit it for approval at least a week before Prime Day.

Pro tip: While you’re preparing your storefront for Prime Day, you can also add a page for the Featured Deals widget, which is a great way to add visibility to products that have promotions, such as deals and coupons, or Subscribe & Save.

2. Advertise beyond the Amazon store

One of the best ways to increase store sales during Prime Day is to promote your Amazon listings and deals on other channels leading up to and during Prime Day. You can also earn a Brand Referral Bonus in the form of a credit to offset future referral fees when you use Amazon Attribution tags as part of your ads.

Get Ready for a Successful Prime Day with G10 Fulfillment!

If your growth and ability to perform well during Prime Day have been hampered because you’re juggling too many plates, it may be time to consider outsourcing logistics to a 3PL. Partnering with G10 Fulfillment means expert Prime Day inventory management to ensure you have adequate stock for Prime Day, same-day order fulfillment, and shipping with the Prime Badge.

Contact us today to learn how G10 Fulfillment can streamline your fulfillment operations and support Prime Day success.