Warehouse KPI Dashboard

When the dashboard is late, your decisions are late

A warehouse KPI dashboard is supposed to help you manage the day. If it only updates once a week, it is not a dashboard, it is a scrapbook. By the time you see a dip in on-time performance or a spike in errors, the damage is already baked into customer experience, retailer penalties, and support costs.

Brands usually come looking for dashboards after they have been burned by guesswork. Orders seem to move, but customers complain. Inventory looks fine in the system, but the shelf tells a different story. When metrics are delayed or hard to access, people fill the gaps with assumptions, and assumptions are a terrible way to run a warehouse.

What a warehouse KPI dashboard should do, not just what it should show

A useful dashboard does two jobs at once. It shows performance clearly, and it helps you diagnose what is driving the numbers. If it cannot answer "why" quickly, it turns into a monthly review tool instead of a daily steering wheel.

Joel Malmquist, VP of Customer Experience at G10 Fulfillment, described the scope that dashboard metrics must cover. "An SLA is a Service Level Agreements for Receiving, Outbound, and B2B." That is a good dashboard blueprint because it forces the view to include inbound flow, outbound flow, and B2B compliance work, not only a single outbound percentage.

Why real-time visibility is the first KPI feature

The biggest dashboard upgrade is not a new chart, it is timing. When you can see work moving through stages as it happens, you can reallocate labor before the cutoff hits and communicate before customers ask. When you cannot, you are stuck explaining what happened after it happened.

Maureen Milligan, Director of Operations and Projects at G10 Fulfillment, described what customers gain from real-time access. "What these real-time portals provide our customers is 100% visibility." She also described the practical experience of that visibility. "They can actually watch those progressions going on." A dashboard that updates in real time reduces telephone tag, reduces anxiety, and increases the odds that the day finishes clean.

On-time performance belongs on the dashboard, but it cannot stand alone

On-time performance is the headline KPI because it is the closest thing to a universal score. Holly Woods, Director of Operations at G10 Fulfillment, described the performance level modern operations aim to sustain. "We currently can boast a 99.9% on time fulfillment rate." The lesson is not that every brand should promise 99.9%. The lesson is that if you promise a cutoff, your dashboard should show whether you are on track to meet it before the day ends.

A dashboard that only shows on-time rates after the fact encourages heroics. A better dashboard shows the leading indicators that predict whether on-time will hold, including order aging, pick backlog, pack backlog, and staged-but-not-picked-up volume.

Cycle time is the KPI that explains whether speed is stable or fragile

Fulfillment cycle time measures how long it takes an order to move from release to ready-to-ship. It is the KPI that reveals whether same-day is a stable capability or a daily sprint that breaks under load. When cycle time starts creeping up, the dashboard should make it obvious which stage is drifting.

Connor Perkins, Director of Fulfillment at G10 Fulfillment, described why merchants care so much about this. "I hear nowadays a lot of people want to offer you know same-day fulfillment for customers who place orders before specific times, which is something we do. But then I hear a customer say, 'A previous 3PL took three days from when the order was placed to when they would ship it.'" A warehouse KPI dashboard should surface that kind of drift early, because once customers feel it, it is already expensive.

Accuracy KPIs prevent fast mistakes from turning into slow damage control

Speed gets attention, but accuracy protects margin. If your dashboard pushes speed without accuracy, it will teach the warehouse to ship fast mistakes. Accuracy should be visible as order accuracy, line accuracy, and unit accuracy, because each view reveals different error patterns.

Malmquist described the kind of accuracy that is hard to achieve without disciplined scanning and verification. "We have over 99.9% ship accuracy of these orders, which when you look at it on a unit level, such as unit shift versus unit errors, I almost couldn't believe it when I came here, how well we're doing on B2B shipping." A dashboard should not just show the percentage. It should let you drill into exceptions quickly so the operation can correct root causes, not just celebrate a score.

Receiving KPIs are the early warning system most dashboards forget

Receiving is the start of the pipeline. If inbound inventory sits on the dock, outbound can slow down even when pickers and packers are working hard. A strong warehouse KPI dashboard treats receiving as a live queue with aging, throughput, and exceptions.

Malmquist described receiving SLAs in clock-based terms that map cleanly to dashboard metrics. "For receiving, the SLA is covers the time from the moment that we get a container on the dock with inventory in it, and how much time we have to count that in, and stow it away into the locations that we're going to pick from." When receiving KPIs are visible daily, the business can plan promotions and replenishment with more confidence and fewer surprises.

Carrier handoff KPIs stop the dashboard from lying to customers

Many dashboards declare success when an order is completed, but customers declare success when the carrier has the package and tracking moves. If your dashboard stops the clock at completion, it can look great while customers feel stuck.

Malmquist explained why he avoids the word shipped in some contexts. "The reason I don't say ship is because sometimes it will be marked as completed, but the carrier doesn't actually pick it up right away, but the tracking goes back to Shopify." A warehouse KPI dashboard should therefore show both timestamps, warehouse completion and carrier acceptance, plus the gap between them. That gap is where missed pickups, staging issues, and dock congestion hide.

B2B compliance KPIs belong on the same dashboard as D2C KPIs

Many dashboards are built for D2C first and treat B2B as a separate world. That separation creates blind spots, especially for brands expanding into retail. In B2B, being fast is not enough. You must also be compliant, because retailers enforce routing guides, label rules, and EDI timelines with chargebacks.

Bryan Wright, CTO and COO of G10 Fulfillment, explained why B2B requires a different foundation. "Our WMS system was written from day one around B2B, which is very different." He described what must be tracked to keep B2B shipments compliant. "They have routing guides that make you specific labels on and put them in a specific place on the box, and you have to send EDI, ASN, electronic information in a timely fashion." A dashboard should surface these milestones as pass or fail, on time or late, because that is how you prevent chargebacks instead of simply counting them.

Why scan-based data is what makes dashboard metrics believable

Dashboards do not fail only because of design. They fail because the data underneath them is weak. In a warehouse, the strongest data comes from scan events because scans record physical reality. When processes rely on manual updates, KPI timestamps drift, and the dashboard becomes a story instead of a tool.

Wright described what strong tracking looks like in practice. "A good WMS tracks inventory through the warehouse at every point that you touch it." He explained the operational benefit of that traceability. "At any point in time, I know that Bobby has this product on fork 10 right now, and if I needed to go find that product, I just got to go find Bobby on fork 10." When KPIs are built from scan events, the dashboard can be trusted, and a trusted dashboard is what changes behavior.

Where G10 fits if you need a dashboard that helps you run the day

A warehouse KPI dashboard should make performance visible, and it should make problems obvious while there is still time to fix them. G10 focuses on scan-based execution, customer-facing portals, and SLA-aligned KPIs across receiving, outbound, carrier handoff, and B2B compliance. The goal is not to make numbers look good. The goal is to make fulfillment predictable.

If you want to see what a practical KPI dashboard looks like for your mix of D2C and B2B, ask for a walkthrough of a live day in the portal, including one exception case. You should be able to drill from a KPI to the underlying transaction trail in seconds, so you can spend less time guessing about fulfillment and more time growing the business.